Late in April it was announced that Select Food Products Ltd. of Ontario would manufacture all of the French’s brand ketchup sold across Canada. While the company initially announced the news in June of last year, this comes at a time when Canadian companies focus on the fight to protect the country’s pride and keep revenues, jobs, and ingredient sourcing within Canada.
Up to this point a portion of the ketchup sold in Canada under the French’s brand was produced in the U.S. In June of 2016, French’s announced they would partner with Select Foods Products. All ketchup will be produced at the company’s North York plant, according to news reports. Additionally, the June 2016 announcement claimed that French’s had expanded its partnership with Leamington, Ontario-based Highbury Canco for sourcing and packaging of the tomatoes and paste used in French’s Canadian ketchup.
French’s made the announcement that all ketchup sold in Canada would be produced in the country after a man caused substantial turmoil on Facebook regarding Heinz and the closing of the company’s Leamington plant, which resulted in the loss of about 750 jobs, while he praised French’s for producing ketchup using only those tomatoes grown in Canada.
The condiment wars between Heinz and French’s, primarily known for its mustard up until recently, has been going on for quite some time. French’s began selling ketchup in grocery stores in late 2014, and while it still lagged behind Heinz in terms of ketchup sales around the world in 2015, the announcement that French’s would work with Ontario farmers and produce ketchup using 100% Canadian tomatoes has resulted in several Facebook posts that have gone viral, supporting the company. One Orillia man who is a construction worker said on Facebook that his family had switched to French’s ketchup. The post went on to say “Absolutely love it!” As you can see, the post has had more than 132,000 shares.
For some people, buying products that are locally sourced is important; other consumers really aren’t concerned where the ingredients in the foods they eat come from, or where the food is produced. Everyone has their own preference, which is as it should be.
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