A few days ago Lawrence MacAulay, Minister of Agriculture and Agri-Food,, along with Navdeep Bains, Minister of Innovation, Science and Economic Development announced the Government of Canada would invest up to $6.3 million to Mississauga-based Greenhouse Juice Company in the niche juice maker’s efforts to expand the facility, generate job opportunities, and invest in cold pasteurization technologies that are new to Canada. Mississauga is part of the Greater Toronto Area where a dozen shops are operated by Greenhouse Juice Co.
The $6.3 million loan from Agriculture and Agri-Food Canada will make it possible for Greenhouse Juice to extend the shelf life of the company’s products without impacting nutritional value due to the cold pasteurization technology. In expanding its manufacturing plant, along with production, the company anticipates an increase in the amount of local produce it purchases to make its products. Anthony Green, CEO and Co-Founder of Greenhouse Juice, said the cold pasteurization process would make it possible for the company to purchase 10 times more fruits and vegetables from local farms in the province in the coming years.
According to reports, the investment will make it possible for Greenhouse Juice to produce its niche juice for distribution in both Canadian and international markets.
Greenhouse Juice manufactures several products including cold-pressed juices, hydrators, handmade nut milks, probiotic tonics, boosters, and more. According to the company’s website, its mission is to offer “widespread, sustainable access to plant-based nutrition of the highest quality.”
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